go2farm
Business Objectives
Connecting farmers to the city and bringing people back to nature through new, fun offers.
Research
Interviews with farmers showed, that they lack ideas to make extra income and how to market themselves, while people in the city claim, that they would like to spend more time in nature and eat more local and healthy foods.
Empathize
Creating multiple personas helped me identify how I can help farmers to easily showcase their offers and become more attractive to customers than going to the supermarket.
Define
The farmers need a platform, where they can update their offers fast and easy. The clients need a platform where they can find local farmers and their offers fast and easy.
Idiate
Listing the best options to include, sorting them by screens and creating basic wireframes.
Prototype
We observed users interact with our first low-fi prototypes and collected our feedback in a grid. After analyzing the grid we threw out some ideas and found new opportunities.
Business Objectives
Connecting farmers to the city and bringing people back to nature through new, fun offers.
Research
Interviews with farmers showed, that they lack ideas to make extra income and how to market themselves, while people in the city claim, that they would like to spend more time in nature and eat more local and healthy foods.
Empathize
Creating multiple personas helped me identify how I can help farmers to easily showcase their offers and become more attractive to customers than going to the supermarket.
Define
The farmers need a platform, where they can update their offers fast and easy. The clients need a platform where they can find local farmers and their offers fast and easy.
Idiate
Listing the best options to include, sorting them by screens and creating basic wireframes.
Prototype
We observed users interact with our first low-fi prototypes and collected our feedback in a grid. After analyzing the grid we threw out some ideas and found new opportunities.
Business Objectives
Connecting farmers to the city and bringing people back to nature through new, fun offers.
Research
Interviews with farmers showed, that they lack ideas to make extra income and how to market themselves, while people in the city claim, that they would like to spend more time in nature and eat more local and healthy foods.
Empathize
Creating multiple personas helped me identify how I can help farmers to easily showcase their offers and become more attractive to customers than going to the supermarket.
Define
The farmers need a platform, where they can update their offers fast and easy. The clients need a platform where they can find local farmers and their offers fast and easy.
Idiate
Listing the best options to include, sorting them by screens and creating basic wireframes.
Prototype
We observed users interact with our first low-fi prototypes and collected our feedback in a grid. After analyzing the grid we threw out some ideas and found new opportunities.
Business Objectives
Connecting farmers to the city and bringing people back to nature through new, fun offers.
Research
Interviews with farmers showed, that they lack ideas to make extra income and how to market themselves, while people in the city claim, that they would like to spend more time in nature and eat more local and healthy foods.
Empathize
Creating multiple personas helped me identify how I can help farmers to easily showcase their offers and become more attractive to customers than going to the supermarket.
Define
The farmers need a platform, where they can update their offers fast and easy. The clients need a platform where they can find local farmers and their offers fast and easy.
Idiate
Listing the best options to include, sorting them by screens and creating basic wireframes.
Prototype
We observed users interact with our first low-fi prototypes and collected our feedback in a grid. After analyzing the grid we threw out some ideas and found new opportunities.
go2farm
Sustainability
Social Project
Role: Research/Design/Test
Design Thinking Challange to make Germany more sustainable.
Design Thinking Challange to make Germany more sustainable.
View Information
Business Objectives
Connecting farmers to the city and bringing people back to nature through new, fun offers.
Connecting farmers to the city and bringing people back to nature through new, fun offers.
Research
Interviews with farmers showed, that they lack ideas to make extra income and how to market themselves, while people in the city claim, that they would like to spend more time in nature and eat more local and healthy foods.
Interviews with farmers showed, that they lack ideas to make extra income and how to market themselves, while people in the city claim, that they would like to spend more time in nature and eat more local and healthy foods.
Research
Empathize
Creating multiple personas helped me identify how I can help farmers to easily showcase their offers and become more attractive to customers than going to the supermarket.
Creating multiple personas helped me identify how I can help farmers to easily showcase their offers and become more attractive to customers than going to the supermarket.
Personas
Define
The farmers need a platform, where they can update their offers fast and easy. The clients need a platform where they can find local farmers and their offers fast and easy.
The farmers need a platform, where they can update their offers fast and easy. The clients need a platform where they can find local farmers and their offers fast and easy.
Idiate
Listing the best options to include, sorting them by screens and creating basic wireframes.
Listing the best options to include, sorting them by screens and creating basic wireframes.
Sketches
Feedback Grid
Prototype