f-light
f-light
Business Objectives
Creating an app, that intuitively guides users and builds loyalty through regular, fun interactions.
Research
Surveys have shown, that most people experience a lot of stress during the travel process. The competitor analysis showed, that the apps are too complex and information is hard to find.
Empathize
Creating multiple personas and a detailed user journey map helped identify multiple points of contact to help the user avoid frustration.
Define
The user needs to immediately find on point information relevant at that specific moment of the trip including being able to easily share trip details.
Idiate
Listing the best options to include, sorting them by screens and creating basic wireframes.
Prototype
The first version still had too many options and buttons. I reduced the complexity by only adding extra information buttons to the screen related to the current state of the trip.
Business Objectives
Creating an app, that intuitively guides users and builds loyalty through regular, fun interactions.
Research
Surveys have shown, that most people experience a lot of stress during the travel process. The competitor analysis showed, that the apps are too complex and information is hard to find.
Empathize
Creating multiple personas and a detailed user journey map helped identify multiple points of contact to help the user avoid frustration.
Define
The user needs to immediately find on point information relevant at that specific moment of the trip including being able to easily share trip details.
Idiate
Listing the best options to include, sorting them by screens and creating basic wireframes.
Prototype
The first version still had too many options and buttons. I reduced the complexity by only adding extra information buttons to the screen related to the current state of the trip.
Business Objectives
Creating an app, that intuitively guides users and builds loyalty through regular, fun interactions.
Research
Surveys have shown, that most people experience a lot of stress during the travel process. The competitor analysis showed, that the apps are too complex and information is hard to find.
Empathize
Creating multiple personas and a detailed user journey map helped identify multiple points of contact to help the user avoid frustration.
Define
The user needs to immediately find on point information relevant at that specific moment of the trip including being able to easily share trip details.
Idiate
Listing the best options to include, sorting them by screens and creating basic wireframes.
Prototype
The first version still had too many options and buttons. I reduced the complexity by only adding extra information buttons to the screen related to the current state of the trip.
Business Objectives
Creating an app, that intuitively guides users and builds loyalty through regular, fun interactions.
Research
Surveys have shown, that most people experience a lot of stress during the travel process. The competitor analysis showed, that the apps are too complex and information is hard to find.
Empathize
Creating multiple personas and a detailed user journey map helped identify multiple points of contact to help the user avoid frustration.
Define
The user needs to immediately find on point information relevant at that specific moment of the trip including being able to easily share trip details.
Idiate
Listing the best options to include, sorting them by screens and creating basic wireframes.
Prototype
The first version still had too many options and buttons. I reduced the complexity by only adding extra information buttons to the screen related to the current state of the trip.
f-light
Tourism Industry
Passion Project
Role: Research/Design/Test
As a flight attendant I witness how frustrated and stressed our clients are. The idea of this project was to simplify the travel process.
As a flight attendant I witness how frustrated and stressed our clients are. The idea of this project was to simplify the travel process.
Business Objectives
Creating an app, that intuitively guides users and builds loyalty through regular, fun interactions.
Creating an app, that intuitively guides users and builds loyalty through regular, fun interactions.
Research
Surveys have shown, that most people experience a lot of stress during the travel process. The competitor analysis showed, that the apps are too complex and information is hard to find.
Surveys have shown, that most people experience a lot of stress during the travel process. The competitor analysis showed, that the apps are too complex and information is hard to find.
Research
Research
Empathize
Creating multiple personas and a detailed user journey map helped identify multiple points of contact to help the user avoid frustration.
Creating multiple personas and a detailed user journey map helped identify multiple points of contact to help the user avoid frustration.
User Journey Map
User Journey Map
Personas
Personas
Define
The user needs to immediately find on point information relevant at that specific moment of the trip including being able to easily share trip details.
The user needs to immediately find on point information relevant at that specific moment of the trip including being able to easily share trip details.
Idiate
Users really liked the option of using miles for small things like inflight meals and the option to receive gift miles from others to their wishlist flights.
Users really liked the option of using miles for small things like inflight meals and the option to receive gift miles from others to their wishlist flights.
Sketches
Sketches
Prototype